Terms and Conditions

Last updated: 5th October 2026

These Terms and Conditions apply to purchases made from The Fringe And The Fold through our website, including Highland cow adoption subscriptions and physical products sold through our online shop.

Please read these terms before placing an order. By completing a purchase, you confirm that you have had an opportunity to read and understand the terms that apply to it.

1. About us

The Fringe And The Fold Limited
Company number: 16591872
Registered office: 58 Pennyhill Park, Penrith, United Kingdom, CA11 9JW
Email: hello@thefringeandthefold.co.uk

The Fringe And The Fold Limited is not currently registered for VAT.

2. About these terms

These terms apply when you purchase from us as a consumer. A consumer is someone buying mainly for purposes outside their trade, business, craft or profession.

Separate information shown on a product page, at checkout or in an order confirmation also forms part of the contract between you and us. Where there is an inconsistency, information specifically agreed for your order will take priority over these general terms.

Nothing in these terms affects any rights you have under consumer law.

3. Placing an order

When you place an order, you are making an offer to purchase the selected product or subscription. An order is accepted when we send confirmation that it has been accepted or begin supplying it, whichever happens first.

We may decline or cancel an order before acceptance where, for example:

  • payment cannot be authorised;
  • the product is unavailable;
  • there is an obvious pricing or description error;
  • we cannot deliver to the address or country selected;
  • we reasonably suspect fraud, misuse or unauthorised activity; or
  • the order breaches a restriction clearly stated on the website.

If we cancel an order after taking payment, we will refund the amount paid for anything we cannot provide.

You are responsible for ensuring that the information supplied with your order, including your name, email address, delivery address and gift-recipient details, is complete and accurate.

4. Prices and payment

Prices are displayed in pounds sterling unless the website states otherwise. As we are not currently VAT registered, VAT is not charged separately.

Delivery charges and any other applicable costs will be displayed before you complete checkout.

Payment must be made using one of the payment methods offered at checkout. Payment services may be provided by third-party payment processors and may be subject to their own terms.

If a price is shown incorrectly due to an obvious error, we may contact you before accepting the order and offer you the choice of purchasing at the correct price or cancelling the order.

5. Highland cow adoptions

5.1 Nature of an adoption

A Highland cow adoption is a symbolic adoption that supports the care of our herd and our nature-friendly land-management and biodiversity work.

An adoption does not:

  • transfer ownership of an animal;
  • give the adopter legal, breeding or management rights over an animal;
  • give an exclusive adoption of the chosen animal; or
  • guarantee physical access to or visits with the animal.

More than one person may adopt the same Highland cow. All animals remain under the ownership and management of The Fringe And The Fold or the relevant legal owner.

Animal-welfare and land-management requirements always take priority. We may move animals between grazing sites, change their management or restrict access to them where reasonably necessary.

5.2 Adoption tiers

The available annual adoption tiers are:

  • Calf Club, including approximately quarterly adoption updates;
  • Fold Friend, including adoption updates approximately every two months and a 10% eligible shop discount; and
  • Highland Hero, normally including monthly adoption updates, a 10% eligible shop discount and eligible free shipping.

The exact price and benefits included with each tier are shown on the adoption product page before purchase.

Update frequencies are approximate rather than promises that an update will be sent on a particular date. Timing may occasionally be affected by animal welfare, seasonal work, illness, technical problems or events outside our reasonable control.

5.3 Adoption packs and communications

Adoption packs are supplied digitally by email. We aim to send the personalised digital adoption pack within 48 hours of the order being accepted, although personalised preparation or circumstances outside our reasonable control may occasionally cause a delay.

The pack may include a digital adoption certificate, information about the selected Highland cow and details of the applicable adoption benefits.

Customers and recipients are responsible for:

  • providing a valid email address;
  • checking spam or junk folders;
  • keeping their account and contact information up to date; and
  • contacting us where expected adoption material has not arrived.

We may send adoption updates, service messages and information needed to administer the adoption. Marketing messages will be handled separately in accordance with your communication choices and our Privacy Policy.

5.4 Changes affecting an adopted cow

Highland cattle are living animals and their circumstances may change. A cow may be moved, sold, retired from the herd, become unavailable or die during an adoption term.

Where we can no longer provide meaningful updates about the selected cow, we will contact the adopter or purchaser and may offer:

  • transfer of the remaining adoption term to another available cow;
  • an appropriate alternative adoption arrangement; or
  • another suitable remedy where required by consumer law.

6. Annual subscriptions and automatic renewal

6.1 Initial subscription term

Each Highland cow adoption is purchased as an annual subscription. The initial paid term normally begins on the date the order is accepted and lasts for one year.

6.2 Automatic renewal

Unless cancelled, the subscription will renew automatically each year using the payment method associated with the subscription.

The purchaser will be shown the annual subscription price and automatic-renewal arrangement before completing checkout. We will also send a renewal reminder before the scheduled renewal date.

A renewal creates a further annual paid term.

6.3 Price or benefit changes at renewal

We may change the subscription price or benefits for a future renewal where reasonably necessary. We will not normally reduce the core paid benefits during an annual term that has already been paid for.

Where a change will apply at renewal, we will provide reasonable advance notice so that the purchaser can decide whether to continue or cancel before payment is taken.

6.4 Cancelling automatic renewal

The subscription purchaser may cancel future automatic renewal at any time before the next renewal payment is taken by:

Cancelling automatic renewal normally prevents future renewal payments but does not immediately end the current annual term. Unless a refund or earlier termination is required by law or agreed by us, the adoption benefits will remain available until the end of the term already paid for.

Cancellation does not automatically refund an initial payment or a renewal payment that has already been processed. Any applicable cancellation and refund rights are explained in section 11 and in our Refund Policy.

7. Gifted adoptions

7.1 Purchaser and recipient

A purchaser may buy an adoption for another person by selecting the gift option and providing the requested recipient information.

For a gifted adoption:

  • the purchaser enters into the paid subscription contract with us;
  • the purchaser remains responsible for payment and automatic renewal;
  • the purchaser receives billing, payment and renewal communications;
  • the recipient receives the adoption and the applicable adopter benefits;
  • the recipient is not charged for the gifted subscription;
  • the purchaser controls cancellation and payment-method changes; and
  • the recipient cannot switch or cancel the purchaser’s subscription on the purchaser’s behalf.

The purchaser must have permission to provide the recipient’s personal information and must ensure that the recipient’s name and email address are correct.

7.2 Recipient account

The recipient may be invited to create or access a website account so that adoption benefits can be associated with them.

A gift recipient may separately purchase an adoption of their own. A personal subscription and a gifted subscription remain separate subscriptions, even where they belong to the same customer account.

7.3 Cancelling or changing a gift

Only the purchaser may cancel automatic renewal, change the payment method or request a tier switch for a gifted subscription.

If the purchaser cancels renewal, the recipient will normally continue receiving the applicable benefits until the end of the paid annual term.

We cannot guarantee that gift emails will remain secret where the purchaser and recipient share an email account, device, billing address or website account.

8. Changing adoption tier

8.1 Who may change a tier

The subscription purchaser may request an available change between Calf Club, Fold Friend and Highland Hero through My Account.

A gift recipient who did not purchase the subscription cannot change its tier.

8.2 Upgrades

An upgrade normally takes effect immediately.

The purchaser will be charged a prorated amount representing the difference between the existing and upgraded tiers for the remaining part of the current annual term. The original annual renewal date normally remains unchanged.

The upgraded benefits replace the previous tier’s benefits once the switch has been completed.

8.3 Downgrades

A downgrade normally takes effect immediately, and the lower tier’s benefits replace the previous tier’s benefits from that point.

A voluntary downgrade does not normally create a refund or account credit for the difference between the two tiers. This consequence will be brought to the purchaser’s attention before the downgrade is confirmed.

Nothing in this section limits any remedy that must be provided under consumer law.

9. Membership discounts and free shipping

9.1 Eligibility

Fold Friend and Highland Hero benefits apply only while the relevant membership or adoption entitlement is active.

Eligible discounts are normally applied automatically when the adopter is signed in to the customer account connected to the adoption.

9.2 Discount rates

Fold Friend members normally receive 10% off eligible shop products. Highland Hero members normally receive 10% off eligible shop products.

Membership discounts do not stack with one another. Where a customer has more than one eligible membership, only the highest applicable membership discount will be applied.

Membership discounts may not be combined with another discount, coupon or promotion where the relevant offer states that it cannot be combined.

Some products may be excluded from a membership discount where that exclusion is clearly stated before purchase.

9.3 Highland Hero free shipping

Highland Hero members may select an eligible free-shipping method for qualifying shop orders where that method is available.

Free shipping:

  • applies only to eligible products and delivery destinations;
  • does not make an otherwise unavailable product or destination available;
  • does not include customs duties, import taxes or local handling charges;
  • may not cover premium, express or specialist delivery services; and
  • must be selected at basket or checkout where more than one shipping option is displayed.

Product, size, framing and destination restrictions may apply. Available delivery options are shown at checkout.

10. Physical products

10.1 Product descriptions

We take reasonable care to describe and display products accurately. However, colours and appearance may vary slightly because of screen settings, natural materials, production processes and differences between individual products.

Images may include frames, mounts, furniture, props or room settings for illustration. The product description and selected options determine what is included with the order.

10.2 Availability

All physical-product orders are subject to availability. Some products are created or printed after an order is placed.

If we cannot supply an ordered item, we may offer an alternative or cancel the affected item and refund the amount paid for it.

10.3 Print-on-demand and fulfilment partners

Some products, including fine-art prints and greeting cards, may be produced and dispatched by a specialist fulfilment partner on our behalf.

Products within the same order may be made at different locations, dispatched separately and arrive in more than one parcel.

The fact that a standard product is printed or made after an order is placed does not by itself remove any statutory cancellation rights. Separate rules may apply to products made to the customer’s specification or clearly personalised for them.

10.4 Personalised products

Products made to your specification or clearly personalised for you may not carry the usual change-of-mind cancellation right once production has begun.

This does not affect your rights where a personalised product is faulty, damaged, not as described or otherwise fails to conform to the contract.

11. Cancellation rights

11.1 Statutory cancellation period

Consumers purchasing online will normally have a legal right to cancel an eligible distance contract without giving a reason.

For physical goods, the cancellation period normally ends 14 days after the day on which you, or a person nominated by you, receives the goods.

For services, subscriptions and contracts not primarily involving delivery of goods, the cancellation period normally begins when the contract is entered into and ends 14 days later.

Different rules and exceptions may apply depending on the nature of the product. Nothing in these terms reduces any cancellation right provided by law.

11.2 Beginning services during the cancellation period

Where you expressly ask us to begin providing a service during the 14-day cancellation period and then cancel, we may be entitled to retain or charge a proportionate amount for the service supplied before cancellation.

We will not rely solely on these general terms as consent to begin a service early where the law requires a separate express request.

11.3 Digital content

Where digital content is supplied during the statutory cancellation period, the right to cancel that digital content may be lost only where the legal requirements for prior express consent and acknowledgement have been met.

We will not treat acceptance of these general Terms and Conditions alone as an automatic waiver of statutory rights relating to digital content.

11.4 How to cancel

To exercise a statutory cancellation right, you must clearly tell us that you wish to cancel. You may do so by emailing:

hello@thefringeandthefold.co.uk

Please include your name, order number and enough information for us to identify the relevant order or subscription.

You may also use the model cancellation wording in section 19, although use of that wording is not compulsory.

12. Returns and refunds for physical products

12.1 Change-of-mind returns

Where a statutory cancellation right applies, you must return the goods within 14 days after telling us that you are cancelling.

Before returning anything, please contact hello@thefringeandthefold.co.uk

You are responsible for the direct cost of returning change-of-mind goods, unless we agree otherwise.

You must take reasonable care of the goods. We may reduce a refund where handling beyond what would reasonably be permitted in a shop has reduced the value of the product.

12.2 Refunds following cancellation

Where you validly cancel an eligible physical-product order, we will refund:

  • the price paid for the cancelled goods; and
  • the cost of the least expensive standard delivery method we offered for those goods.

We are not required to refund the additional cost of a premium or express delivery method where you chose it instead of the least expensive standard method.

We may withhold the refund until we have received the returned goods or you provide evidence that they have been sent back, whichever occurs first.

Refunds will normally be made using the original payment method unless otherwise agreed.

12.3 Faulty, damaged or misdescribed products

Please contact us as soon as reasonably possible if a product arrives damaged, is faulty, is not as described or does not match what was ordered.

We may ask for photographs or other reasonable information to help us assess the problem, but a failure to report an issue within an arbitrary short period does not remove your statutory rights.

Depending on the circumstances and your legal rights, an appropriate remedy may include repair, replacement, price reduction or refund.

Where goods are faulty, damaged or misdescribed, we will bear reasonable return costs where required by law.

13. Delivery

13.1 Delivery destinations and charges

Available delivery destinations, methods and charges are shown at checkout.

Some products, sizes, frames or mounted options cannot be delivered to particular countries or regions. We may prevent checkout or cancel an affected item where delivery is unavailable.

13.2 Delivery times

Any production or delivery date shown on the website is an estimate unless expressly stated to be guaranteed.

We will deliver within the period agreed with you or, where no different period has been agreed, within the period required by consumer law.

We are not responsible for a delay caused by an event outside our reasonable control, but we will contact you where a significant delay becomes known and will provide any remedy required by law.

13.3 Delivery information

You are responsible for providing a complete and accurate delivery address.

Where an order is returned or cannot be delivered because the address supplied was incomplete or incorrect, we may ask you to pay reasonable additional delivery costs before resending it.

Risk in physical goods normally passes to you when the goods are delivered to you or to a person identified by you to take possession of them.

13.4 International orders

International orders may be subject to customs duties, import taxes, clearance fees or local handling charges imposed by the destination country.

Unless checkout expressly states that these charges are included, the recipient is responsible for paying them. We do not control these charges and cannot predict their amount.

You are responsible for checking whether a product may lawfully be imported into the destination country.

Further delivery information is available on our Shipping Information page.

14. Promotions and discount codes

Promotions and discount codes may be subject to separate conditions, including dates, eligible products, minimum spend, customer eligibility and limits on use.

Unless expressly stated otherwise:

  • only one promotional code may be used per order;
  • codes cannot be exchanged for cash;
  • codes cannot be applied retrospectively to completed orders; and
  • membership discounts and promotional discounts do not stack.

We may withdraw or correct a promotion where it was published in error, but this will not normally affect an order we have already accepted.

15. Website accounts

You are responsible for keeping your login details secure and for activity carried out through your account where you authorised it or failed to take reasonable steps to protect your login details.

Please contact us promptly if you believe an account or payment method has been used without permission.

We may suspend access where reasonably necessary to protect the customer, another person, our website or our business from fraud, misuse or security threats.

16. Privacy and personal information

We process personal information in accordance with our Privacy Policy.

We may share necessary information with service providers involved in operating the website, processing payments, managing subscriptions, producing products, delivering orders and sending transactional communications.

When purchasing a gift, the purchaser confirms that they are entitled to provide the recipient information supplied to us.

17. Our responsibility to you

We are responsible for foreseeable loss or damage caused by our breach of these terms or our failure to use reasonable care and skill.

We are not responsible for loss or damage that was not reasonably foreseeable when the contract was made.

We supply products to consumers for private use. We are not responsible for business losses such as loss of profit, revenue, opportunity, goodwill or business interruption where the purchase was made as a consumer purchase.

Nothing in these terms excludes or limits liability where doing so would be unlawful, including liability for:

  • death or personal injury caused by negligence;
  • fraud or fraudulent misrepresentation;
  • breach of statutory rights relating to goods, services or digital content; or
  • any other liability that cannot lawfully be excluded or limited.

18. Complaints, governing law and disputes

18.1 Complaints

Please contact us first if you have a concern or complaint. We will try to resolve it fairly and promptly.

Email: hello@thefringeandthefold.co.uk
Address: The Fringe And The Fold Limited, 58 Pennyhill Park, Penrith, United Kingdom, CA11 9JW

18.2 Governing law

These terms and any contract between you and us are governed by the laws of England and Wales.

If you live in Scotland or Northern Ireland, you will also retain the benefit of any mandatory consumer protections available to you under the law of the part of the United Kingdom in which you live.

You may bring legal proceedings in the courts applicable to the part of the United Kingdom in which you live. We may bring proceedings against you only in a court that has lawful jurisdiction.

18.3 Changes to these terms

We may update these terms from time to time. The version applying to an order or paid subscription term will normally be the version made available when that order was placed or the relevant renewal occurred.

A later version will not retrospectively remove rights already acquired under an existing contract.

19. Model cancellation wording

You may copy and send the following wording when exercising an applicable statutory cancellation right:

To: The Fringe And The Fold Limited, 58 Pennyhill Park, Penrith, United Kingdom, CA11 9JW
Email: hello@thefringeandthefold.co.uk

I give notice that I wish to cancel my contract for the following goods, service or subscription:

[Insert description of the order or subscription]

Order number: [insert order number]
Ordered on or received on: [insert date]
Customer name: [insert name]
Customer address: [insert address]
Date: [insert date]

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